The collaboration allows Zmarta's 800,000 Swedish users to choose Northmill's products when comparing terms, giving a more fair and inclusive alternative to many potential customers.
“We are happy to offer our products on Zmarta's platform, as they share our ambition to present fair products to everyone in a user-friendly way. At Northmill we have always strived to be transparent in our pricing, and are confident that we can offer better terms to many of Zmarta's users” says CEO Hikmet Ego.
This is an extension of the partnership that Northmill already has with Zmarta in Finland. The Swedish collaboration went live in September 2018.
Zmarta Group offers consumer services within banking, insurances and electricity contracts. The corporate group includes Zmarta, Elskling, Freedom Finance and Centrum, among others. The company was founded in 1999 and has 200 employees, with offices in Stockholm, Ängelholm, Helsingfors, Oslo and Hamburg. Zmarta Group is owned by Bauer Media Group.
Northmill is a Swedish fintech innovation company, founded in 2006 with the vision of simplifying everyone’s financial life. Northmill develops straightforward and secure financial services using technology and innovation, with offices in Sweden, Finland, and Poland. As of 2018, the company has over 200,000 users and 85 employees.