Kelly Bueno Martinez joins the Swedish tech bank Northmill as Head of New Markets. Most recently, Kelly worked at Business Sweden with the mission to support companies in analyzing, evaluating and establishing their operations in the European markets. With a recent Swedish banking license, the tech bank gears up its growth journey and Kelly becomes the third key recruitment in a short period of time.
Hikmet Ego, CEO at Northmill comments:
"We are really happy to welcome Kelly to Northmill. Her skills, extensive international network and hands-on approach, will play an important role when we establish Northmill as a leading tech bank in Europe. Kelly has a mix of strategic and operational expertise and her profile is a perfect fit to our strong culture and clear vision. We are convinced that she will have a leading role when we scale Rebilla and offer our products to European customers."
Kelly holds a degree from Stockholm School of Economics and she started her career at the Royal Bank of Scotland before moving on to Business Sweden, where she held several roles and was based in Beijing and London for a total of four years.
Kelly Bueno Martinez comments:
"I am really excited to become a part of this driven team. Northmill has a long-term focus and a desire to change that inspires me. The team understands what it takes to make it in a competitive industry and is willing to do the work. With Rebilla, Northmill has the necessary tools to deliver on its ambitious roadmap. Northmill is already a highly profitable business, but the potential is huge and I am really excited about the opportunity to roll-out a new tech bank in Europe."
Kelly speaks five languages and knows how to develop tailored go-to-market strategies, evaluate different distribution channels and execute organizational strategies. Experiences that will be valuable in her new role at Northmill.
Hikmet Ego comments:
"Northmill has a clear aim of being live in ten European markets in 2023 and it feels good to have Kelly supporting us when we scale up the business with the aim of improving customers' financial lives and using new technology to help them save time and money."