The collaboration allows Zmarta's 800,000 Swedish users to choose Northmill's products when comparing terms, giving a more fair and inclusive alternative to many potential customers.
“We are happy to offer our products on Zmarta's platform, as they share our ambition to present fair products to everyone in a user-friendly way. At Northmill we have always strived to be transparent in our pricing, and are confident that we can offer better terms to many of Zmarta's users” says CEO Hikmet Ego.
This is an extension of the partnership that Northmill already has with Zmarta in Finland. The Swedish collaboration went live in September 2018.
Zmarta Group offers consumer services within banking, insurances and electricity contracts. The corporate group includes Zmarta, Elskling, Freedom Finance and Centrum, among others. The company was founded in 1999 and has 200 employees, with offices in Stockholm, Ängelholm, Helsingfors, Oslo and Hamburg. Zmarta Group is owned by Bauer Media Group.
Northmill is a tech-bank with the vision of improving everyone’s financial life. Founded in Stockholm, Sweden in 2006, Northmill develops customer-centric and accessible products that help everyone save money and time. Northmill has 200 000 customers and 145 employees, with over 50 percent working with IT, in three countries. Northmill Bank AB acts under the supervision of Finansinspektionen, the Swedish Financial Supervisory Authority and is subject to the Banking and Financing Business Act (2004:297).